What does your brand say about you?

13.03.2019 CJU_admin Latest News

LET’S START BY COVERING WHAT A BRAND IS… We mostly think of a brand as being a logo – but that’s just a small part of it. Your brand is much greater than that. It is the embodiment of your practice – your customer’s first experience from their initial contact with your medical business to

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Risk & Reward

12.12.2018 CJU_admin Latest News

CJU are sharing this worthwhile article from our industry partner Steven Macarounas – Managing Editor, The Private Practice. Identifying, quantifying and managing risk has become a big and important theme in The Private Practice mantra. The climb up the mountain of success is fraught with danger, and if we don’t want our dreams and goals

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CJU Medical Marketing Website Assessment Tool

HOW TO JUDGE A GOOD MEDICAL WEBSITE You may need to evaluate your own website or review those of your competitors. This tool is designed to use as a checklist against current industry gold standards and can also assist if you are having your own website developed to ensure you get the best results.  

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SWOT’s that?

What is a SWOT – and how does it help me to build and grow my medical business? SWOT is an acronym for Strengths Weaknesses Opportunities Threats – and is a basic business tool that can be applied to any business, although SWOTs are not often undertaken by medical practitioners. A SWOT looks at the

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Why Your Branding Is More Than Just Your Logo

20.03.2018 CJU_admin Latest News

There’s a common misconception that your brand is just your logo -but this is wrong. Your brand is much more than just your logo alone. Your logo is the visual component of your brand. But your brand is how you distinguish your business from your competitors and can sometimes be the single deciding factor in choosing

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