With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is credible and authentic. In the absence of any information from your business, potential customers will find review sites, how to etc, forums that won’t necessarily provide the right information on you. The best thing you can do is to become a credible expert online - become an online resource centre for customers.
Content marketing is any form of content you choose to share – video, articles, blogs, social media comments, podcasts etc. While the information on your website is very factual and detailed, content marketing can be commenting on industry trends, talking about a new procedure etc, less formal than your actual website content.
One of the great benefits of Content marketing is in building relevant links back to your website which will increase you SEO rankings and in driving more relevant traffic to your website.