Digital Marketing – an ever changing frontier

There has been an explosion in digital content and the ability to transfer data over the last decade. Analysis of people’s habits tells us that today we are reading processing thousands of words daily via email, text messaging, web information and social media and that the digital media revolution has touched all aspects of modern society. Undeniable industry data tells us what most of us

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Is your finger on the pulse of your business?

Here we are at the beginning of a new financial year.  Although some medical businesses have established systems in place to consistently monitor their business and financials (it’s great when we see this), many don’t – so EOFY can bring some nasty surprises. The process of gathering our financial data together can be tedious, but it’s also a very valuable time to examine how our business has

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Only 40 days until Christmas

We all know how quickly the holidays will be upon us, so if you haven’t done so already – now is the time to think about how to say “thank you” “I/we appreciate you” and just generally keep in touch with your “business significant others.” Relationship marketing is one of the cornerstones of marketing within

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