The use of social media medical marketing can bring advantages to any medical business or practice, but it does come with challenges.
On a positive note: If someone is faced with a medical condition and does not have a particular doctor or hospital in mind, they are most likely to contact someone familiar, whose name comes to mind quickly. What is a better way to stay in touch with existing users or patients and acquire new ones than through social media?
Using social media allows you to establish quick communication between your business and your customers. This is especially helpful for medical practices.
As we have seen search and decision results based around medical websites, current data shows that patients are now turning to Social Media for health advice.
Why? People are focused on health and well-being. As a result, they turn to search engines to research symptoms and diseases or try to connect with people in similar circumstances.
Should your medical business be using social media – if so, how and when?
Before advising and jumping straight on to social media for medical businesses, CJU Medical Marketing has a number of considerations that are examined. First suitability of this media based around service and reach is analysed. For medical businesses, privacy and confidentiality must be sustained and doctors should constantly monitor their Internet presence to ensure that personal and professional information and appropriate relationships are maintained. Information on websites and the content posted must be accurate and appropriate and satisfy professional ethics.
Social media is a powerful tool that can be used to create trust and develop and grow your business, however health professionals must always be aware that actions online and content posted may negatively affect their reputation among patients and colleagues, or even affect their careers.
CJU can assist in determining suitable social media activities that align with your business goals, your growth path and customer and Practice needs.
Helping you grow
CJU approaches online and digital media and marketing in the same way we approach traditional media. Set the strategy first, make sure it aligns with your overall business goals and objectives and then use an array of appropriately suitable online tools to meet these goals. By focusing on the strategy rather than the actual tools, it doesn’t matter what new online tools come or go, your digital media strategy will still focus on delivering on your goals.