Email newsletters can be a cost effective way to keep ongoing communications with potential and existing clients on a regular basis.
The reason email is so effective is due to high open rate of approx. 20% and a low opt out rate of only .3%.
For medical businesses, email newsletters are an ideal channel for sharing updates in treatment modalities and sharing health news and tips on keeping well.
One of the key things you can do for your medical business is start to capture email addresses at enquiry points along with usual contact information. You will quickly develop a strong e database that is gold for your ongoing business communication and marketing.
RED FLAG: Remember to ensure your e newsletters are information and education based and will be anticipated as they will add value. Avoid using them for promotional reasons or to sell to your potential clients or you will turn people off.
Would you like to receive CJU’s Medical Marketing email newsletter? Sign up now.
Helping you grow
CJU approaches online and digital media and marketing in the same way we approach traditional media. Set the strategy first, make sure it aligns with your overall business goals and objectives and then use an array of appropriately suitable online tools to meet these goals. By focusing on the strategy rather than the actual tools, it doesn’t matter what new online tools come or go, your digital media strategy will still focus on delivering on your goals.