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A good business tip from Santa

19.12.2013 CJU_admin Latest News

He’s making a list, he’s checking it twice……. Referrals are key to a successful medical business so it makes good sense to monitor our referrer’s patterns. But it often doesn’t happen, and the first realisation that referral has dropped is when the accountant advises of a drop in revenue at the end of the financial

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Why hold medical education seminars?

Every industry has a particular number one rule that helps to “sell” their product. Most of us know that for real estate, the number one rule is “location location location.” For the medical industry it’s “relationships relationships relationships.” They are the intangible glue that binds our tangible clinical and technical offering and makes our referrers

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CJU specialist medical referral services recognised by Medical Journal of Australia

A recent article in Medical Journal of Australia examined the shift in the balance of power when if comes to GP and Specialist referral relationships and the way practices need to make an effort to adapt to the change. The article goes on to talk about the increasingly competitive specialist environmental where professional marketing plans and strategies

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Marketing Plans – are they really necessary for medical businesses?

When contemplating opening any sort of business, whether in medical or not, part of the process can include seeking finance from a lending body. Lenders then go through their own processes of determining whether a business is a good risk. Foremost in their qualifying eligibility criteria is a business plan, marketing plan and strategy. Without

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Penny wise and pound foolish

15.02.2013 CJU_admin Latest News

Maybe some of us don’t remember this saying – it seems quaint and out of date, but the sentiment is as relevant today as when the saying was first coined. Todays translation for medical business owners would be: “Do I need really need to spend money on marketing to succeed in my business and how

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Event – Surgical Management of Breast Cancer

GP education event held on 13 February 2013 Dr Lucia Saliba is a Breast, General and Endocrine surgeon and was the keynote speaker for a GP education event held at Gemelle’s Ristorante in Liverpool yesterday evening. The event was titled: Breast Cancer in 2013 and Dr Saliba’s topic was Surgical Management of Breast Cancer. The

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