Blog

Blog

The importance of building a Medical Marketing Strategy upfront

12.10.2014 CJU_admin Latest News

Knowing how to communicate your medical business or practice your key points of difference is paramount to a growing a successful medical business! Just how you differentiate yourself in the eyes of your customers is key! While there are a myriad of marketing activities that you can undertake to grow your business, setting a comprehensive medical marketing strategy before

read more

Below the Belt Medical Education Seminar

CJU Medical Marketing recently worked with Campbelltown Private Hospital to host a well-attended Below the Belt urology education seminar. The seminar featured two prominent urologists in Dr Kayvan Haghighi and Dr Pascal Mancuso, and focused on prostate cancer diagnosis and treatment. Dr Pascal Mancuso started the evening with his talk titled An Update on Diagnosing Prostate Cancer which focused on screening tests

read more

Specialist Hospital Marketing services

CJU Medical Marketing has extensive experience in working with hospitals to showcase the facilities to specialists, referrers and the general public to ensure your hospital is being booked and used constantly. Our specialised and expert hospital marketing team work with you to develop and business and overall hospital marketing plan, including detailed breakdown of goals, activities that will help

read more

A good business tip from Santa

19.12.2013 CJU_admin Latest News

He’s making a list, he’s checking it twice……. Referrals are key to a successful medical business so it makes good sense to monitor our referrer’s patterns. But it often doesn’t happen, and the first realisation that referral has dropped is when the accountant advises of a drop in revenue at the end of the financial

read more

Why hold medical education seminars?

Every industry has a particular number one rule that helps to “sell” their product. Most of us know that for real estate, the number one rule is “location location location.” For the medical industry it’s “relationships relationships relationships.” They are the intangible glue that binds our tangible clinical and technical offering and makes our referrers

read more

CJU specialist medical referral services recognised by Medical Journal of Australia

A recent article in Medical Journal of Australia examined the shift in the balance of power when if comes to GP and Specialist referral relationships and the way practices need to make an effort to adapt to the change. The article goes on to talk about the increasingly competitive specialist environmental where professional marketing plans and strategies

read more

Marketing Plans – are they really necessary for medical businesses?

When contemplating opening any sort of business, whether in medical or not, part of the process can include seeking finance from a lending body. Lenders then go through their own processes of determining whether a business is a good risk. Foremost in their qualifying eligibility criteria is a business plan, marketing plan and strategy. Without

read more