Blog

Blog

Developing your brand for your client. Not you.

You’re starting your business and are now thinking of developing a brand. One of the key elements of a brand is your business name. You consider what you like and what you know. You think of a name that you feel captures you and your service or business perfectly. In the medical industry, often times

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Should Doctors have a sales force?

14.03.2016 CJU_admin Latest News

Should doctors have a sales force? Hmmm…. The reality is that all doctors have a sales force. They are your frontline staff. Receptionists, nurses, practice managers, anyone who has a direct interface with your patients – whether clinical or non-clinical – is your sales force. The scope of medical practice staff duties are unusual. They

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How is your website stacking up?

Maybe the real question is – how is your website ranking? Many medical practitioners now have a website. It’s quickly become a necessary part of our doing business in a world where people demand information and regularly search on-line for answers or to check credentials. If you’ve noticed a drop in your website’s ranking, it

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What is your client’s experience?

23.07.2015 CJU_admin Latest News

The values of a survey Whether you are a hospital, clinic, medical product supplier or a doctor, your medical business needs to ask the question what is my client’s experience when they use my service or product? Understanding how you are perceived through the eyes of your client and whether you are performing in the

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Building sustainable relationships for care in the home

The increasing demand for in-home care looks set to continue. Many older Australians would like to live at home and the right kind of help can often make that possible. In-home support can also be a very cost-effective alternative to residential care. The sector is growing fast – but it’s already very competitive. “If you

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Engaging with your untapped influencers when marketing medical products / treatments used by specialists

You’ve identified your market place. Your product/treatment is utilised by medical specialists in the treatment of their patients – and your marketing strategy and communications have been designed around reaching out and engaging with these potential clients. But are you missing other opportunities to get take up? Whilst our primary target should be the users

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Business Seasonality – how can you be better prepared?

The extent to which seasonality may affect any business depends upon a number of different factors. All business have cycles and medical businesses and practices are no different. The length of a business cycle can be exceptionally short for some businesses — to the point that they appear to be unaffected by long-term seasonal cycles.

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