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Only 40 days until Christmas

15.11.2016 CJU_admin Latest News

We all know how quickly the holidays will be upon us, so if you haven’t done so already – now is the time to think about how to say “thank you” “I/we appreciate you” and just generally keep in touch with your “business significant others.” Relationship marketing is one of the cornerstones of marketing within

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Build your practice with Content Marketing

In this world of information overflow, especially when it comes to online, it might seem redundant to encourage doctors, specialists or practices to build their business using content marketing. But to put it simply, you need people to know you, to like you and to trust you. And content marketing is a great way to

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Websites – Is yours working for you?

15.08.2016 CJU_admin Latest News

Going online and searching for information is now a part of most of our daily lives. There are now over 1 billion websites worldwide. Google is still king –with 78% of market share google handles 40,000 search enquiries per minute equalling over 3.5 billion searches per day. Here’s some more quick facts: 85.1% of Australians

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What does your brand say about you?

LET’S START BY COVERING WHAT A BRAND IS We mostly think of a brand as being a logo – but that’sjust a small part of it. Your brand is much greater than that. It is the embodiment of your practice – yourcustomer’s first experience from their initial contactwith your medical business to the last interaction

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Developing your brand for your client. Not you.

You’re starting your business and are now thinking of developing a brand. One of the key elements of a brand is your business name. You consider what you like and what you know. You think of a name that you feel captures you and your service or business perfectly. In the medical industry, often times

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Should Doctors have a sales force?

14.03.2016 CJU_admin Latest News

Should doctors have a sales force? Hmmm…. The reality is that all doctors have a sales force. They are your frontline staff. Receptionists, nurses, practice managers, anyone who has a direct interface with your patients – whether clinical or non-clinical – is your sales force. The scope of medical practice staff duties are unusual. They

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