By Caroline Ucherek – Managing Director, CJU Medical Marketing Earlier this week our team co-ordinated a GP education seminar involving a hospital and medical specialists. We’re often asked what elements make a compelling seminar that captures interest and attendance. It’s my belief that there are a few things that help to ensure good event attendance and
Business success = Your goals identified and the implementation of a plan to get there One of the key aspects of business success is goal setting through the development of marketing plans and budgets. When working together with our clients to develop their marketing strategy, calculating budgets are probably the section that our clients find
By Caroline Ucherek – Managing Director At the recent AMA conference Starting in Private Practice I was inspired by the presentation given by AMA President Dr Kean-Seng Lim entitled “Starting in Private Practice – Planning and Sustainability”. Dr Lim’s presentation resonated with me as it focused on aspects of private practice that are often overlooked.
LET’S START BY COVERING WHAT A BRAND IS… We mostly think of a brand as being a logo – but that’s just a small part of it. Your brand is much greater than that. It is the embodiment of your practice – your customer’s first experience from their initial contact with your medical business to
As a medical marketing agency, one of our key indicators of a successful practice is how that practice handles a ‘mystery shop’. We do this for each client we work with along with their competitors, so we have amassed extensive research findings. A ‘mystery shop’ is when an anonymous call is placed to the practice
CJU are sharing this worthwhile article from our industry partner Steven Macarounas – Managing Editor, The Private Practice. Identifying, quantifying and managing risk has become a big and important theme in The Private Practice mantra. The climb up the mountain of success is fraught with danger, and if we don’t want our dreams and goals
HOW TO JUDGE A GOOD MEDICAL WEBSITE You may need to evaluate your own website or review those of your competitors. This tool is designed to use as a checklist against current industry gold standards and can also assist if you are having your own website developed to ensure you get the best results.
Far and away the most common question we are asked by medical businesses today is: Should we be actively marketing on social media, and if so; on what channels? The data based around digital outreach and its power as a communication channel is compelling. Check out these recent stats from Hootsuite. Source: 2018 Global
We find ourselves again nearing the end of another financial year (already!) Here’s some tips on how to make 2018/19 a better year for your medical business Tip 1: Data capture This is one of the simplest things we can do as a business – but surprisingly, very few medical businesses are doing it.
HOW DO THESE TOOLS WORK AND WHAT’S BEST FOR YOUR BUSINESS? We know that all medical practices should have a website (if you don’t, think about how much of a resource this can be to your practice and your patients). But how do you get a website to rank on internet searches? To put things