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Blog

SWOT’s that?

What is a SWOT – and how does it help me to build and grow my medical business? SWOT is an acronym for Strengths Weaknesses Opportunities Threats – and is a basic business tool that can be applied to any business, although SWOTs are not often undertaken by medical practitioners. A SWOT looks at the

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Why Your Branding Is More Than Just Your Logo

20.03.2018 CJU_admin Latest News

There’s a common misconception that your brand is just your logo -but this is wrong. Your brand is much more than just your logo alone. Your logo is the visual component of your brand. But your brand is how you distinguish your business from your competitors and can sometimes be the single deciding factor in choosing

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Do you have control over your website?

20.12.2017 CJU_admin Latest News

Websites are now more than ever a key component of medical marketing as well as being a substantial financial and IP investment.  So it makes good sense for you to have full control over your website and make sure it is protected.   Here are some points to be aware of: Are you able to

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Digital Marketing – an ever changing frontier

28.09.2017 CJU_admin Latest News

There has been an explosion in digital content and the ability to transfer data over the last decade. Analysis of people’s habits tells us that today we are reading processing thousands of words daily via email, text messaging, web information and social media and that the digital media revolution has touched all aspects of modern society. Undeniable industry data tells us what most of us

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Is your finger on the pulse of your business?

17.07.2017 CJU_admin Latest News

Here we are at the beginning of a new financial year.  Although some medical businesses have established systems in place to consistently monitor their business and financials (it’s great when we see this), many don’t – so EOFY can bring some nasty surprises. The process of gathering our financial data together can be tedious, but it’s also a very valuable time to examine how our business has

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