In a recent marketing minute, we published a piece on telehealth drawing from data published through a HotDoc survey. The survey was conducted on April 21st 2020 and although a small sample (347 Australians) the results identified that for a number of mixed/private practices telehealth has been quickly adopted and positively embraced by many patients.
We thought we would share this informative article with you by Laura Travis, Marketing & Communications at BOQ Specialist Bank. With the end of the financial year fast approaching, getting your finances in shape will be top of mind for many busy practitioners. Having worked closely with medical professionals for over 30 years, BOQ Specialist understand
2020 has been a year of change, and we are now seeing things change again, but in a positive direction. With rules around social distancing being relaxed and a return to normalcy, many businesses are now ramping up to ensure they are in the best market position when things return to “business as usual”. There
A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example of how a digital presence can be a valuable resource to all medical practitioners. Digital solutions can often be under-estimated within the private sector of the medical industry for their
A key component in understanding the health of your medical business. One of the first undertakings we embark on with a client is to gain an understanding of their practice referral and patient history. Why? To ensure we make appropriate marketing recommendations, we need to have a full appreciation of what the practice’s future goals
With the beginning of a new decade, it’s a good time to review our current business performance and assess how our tools are helping us achieve our goals. If you haven’t given attention to your digital presence, there is no time like now. Today, people have access to a wide range of content and information
Encouraging feedback, listening to and responding to patients is a key contributor to long term business success. This can best be done via patient surveys, monitoring online reviews and measuring important patient statistics within your practice. Patient Surveys, it is easier than you think Healthcare professionals are highly focused on achieving the best possible outcomes
It seems that a day doesn’t pass when the media airs a bad news story about medical practitioners or the private health system, with headlines that include: Poor service Corrupt, greedy or unqualified practitioners Bad management and outcomes High insurance premiums – High practitioner fees – Gaps Private system in disarray Unfortunately, we all know
We wanted to share this interesting article with you by Sarah Bartholomeusz, Principle of ‘You Legal Pty Ltd’ Medical practitioners are excellent at assessing and managing risk. You asses health risks in your patients every day. You manage these risks and balance them against the risks of treatment plans, contraindicated medications and sensitive health issues
By Caroline Ucherek – Managing Director, CJU Medical Marketing Earlier this week our team co-ordinated a GP education seminar involving a hospital and medical specialists. We’re often asked what elements make a compelling seminar that captures interest and attendance. It’s my belief that there are a few things that help to ensure good event attendance and
