CJU_admin, Author at CJU Medical Marketing

Author archives:

Caroline Ucherek has worked in medical marketing roles for many years and has developed a network of strong relationships with medical specialists, specialised providers and GPs in both sole practices and large practice groups.

Monitoring the pulse of your business… your patients

12.11.2019 CJU_admin Latest News

Encouraging feedback, listening to and responding to patients is a key contributor to long term business success. This can best be done via patient surveys, monitoring online reviews and measuring important patient statistics within your practice. Patient Surveys, it is easier than you think Healthcare professionals are highly focused on achieving the best possible outcomes

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When the market gets tough… marketing is key

20.09.2019 CJU_admin Latest News

It seems that a day doesn’t pass when the media airs a bad news story about medical practitioners or the private health system, with headlines that include: Poor service Corrupt, greedy or unqualified practitioners Bad management and outcomes High insurance premiums – High practitioner fees – Gaps Private system in disarray Unfortunately, we all know

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Business Risk for Doctors

18.06.2019 CJU_admin Latest News

We wanted to share this interesting article with you by Sarah Bartholomeusz, Principle of ‘You Legal Pty Ltd’ Medical practitioners are excellent at assessing and managing risk. You asses health risks in your patients every day. You manage these risks and balance them against the risks of treatment plans, contraindicated medications and sensitive health issues

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What makes a Successful Education Seminar?

27.05.2019 CJU_admin Latest News

By Caroline Ucherek – Managing Director, CJU Medical Marketing Earlier this week our team co-ordinated a GP education seminar involving a hospital and medical specialists. We’re often asked what elements make a compelling seminar that captures interest and attendance.  It’s my belief that there are a few things that help to ensure good event attendance and

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Business success

15.05.2019 CJU_admin Latest News

Business success = Your goals identified and the implementation of a plan to get there One of the key aspects of business success is goal setting through the development of marketing plans and budgets. When working together with our clients to develop their marketing strategy, calculating budgets are probably the section that our clients find

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Business and Results Measurement is Key to Success

By Caroline Ucherek – Managing Director At the recent AMA conference Starting in Private Practice I was inspired by the presentation given by AMA President Dr Kean-Seng Lim entitled “Starting in Private Practice – Planning and Sustainability”. Dr Lim’s presentation resonated with me as it focused on aspects of private practice that are often overlooked.

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What does your brand say about you?

13.03.2019 CJU_admin Latest News

LET’S START BY COVERING WHAT A BRAND IS… We mostly think of a brand as being a logo – but that’s just a small part of it. Your brand is much greater than that. It is the embodiment of your practice – your customer’s first experience from their initial contact with your medical business to

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Risk & Reward

12.12.2018 CJU_admin Latest News

CJU are sharing this worthwhile article from our industry partner Steven Macarounas – Managing Editor, The Private Practice. Identifying, quantifying and managing risk has become a big and important theme in The Private Practice mantra. The climb up the mountain of success is fraught with danger, and if we don’t want our dreams and goals

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