Is a marketing strategy really necessary for a medical business?
NOT SO LONG AGO, THE ANSWER TO THIS WAS “WELL – IT DEPENDS ON WHAT SECTOR YOU ARE IN”, BUT TIMES REALLY HAVE CHANGED, NO MATTER IF YOU ARE A GP A MEDICAL SPECIALIST OR A CLINIC. The AMA, The Royal Australasian College of Surgeons and the RACGP now believe that marketing is an essential
