Sales might be an unusual word in the world of healthcare marketing, however it’s the adoption of sales like strategies and training that will prove effective to successfully market your medical brand or business.
Anyone within your business who interacts with clients is a potential sales person. They are your receptionist, practice manager, yourself or anyone else who has a direct public interface. They are crucial to your practice’s success as they are the face and the first point of contact before you even meet your clients. Training in Customer Service and Sales should be ongoing and an integral part of your Practice business plan.