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We find ourselves again at the beginning of a new year (well we’re already more than a month in!). Here’s some tips on how to make 2017 a better year for your medical business.

Tip 1: Data capture

This is one of the simplest things we can do as a business – but surprisingly, very few medical businesses are doing it. If you can get this into place you will find yourself ahead of the game.
How to data capture
For all medical practices, include a field of “How did you hear about us” in your new patient history forms. If you have a medical website, include a downloadable item that requires a data capture field such as name and email address.  If you are a medical specialist, regularly review your referrer data through your practice management software. Be aware of who your top referrers are, who is increasing and who is dropping off.

Why is date capture important?

Analysis of this data will provide you with valuable insights on how your clients found you and thereby allow you to develop marketing strategies based on results. Once you have the data captured, be sure to track it month to month geographically and correlate it back to different marketing activities, ie Google AdWords, newspaper article, education seminar; so you have a consistent easy to read record of new patient acquisition

based against activities. This analysis will then help you to determine what activity is delivering results and where to spend your time and marketing money in the future.

Tip 2: Implement Surveys

Surveys can be a powerful tool and results are often very surprising. A well constructed survey can be used to dig deep into what your patient is actually experiencing at the coal face of your business and most importantly; can identify necessary changes. Quantitative research is quite a science and data is easy to skew, so survey questions need to be well considered. Survey questions should be balanced to highlight the negative and positive sections of your business. If the survey just tells you the negative things that can’t be changed it won’t be valuable to you. Carefully work
through your survey questions to ensure you are able to use the results found as a basis to identify areas of strength, weaknesses and opportunity and implement any necessary changes.

Tip 3: Conduct online audits

There is so much information online now, but are you sure your online information is accurate? Conduct an online audit on Yellow pages, White pages, True Local and other directory listings to check if your online details are correct. Check your practice details as well as each individual doctor’s details. Look for and check address, phone numbers, spelling errors. 

What is being said about you online? Check Google+, Rate MD and see if there are comments online. It might be time for you to consider a digital media program.

Tip 4: Review reception area and staff

The very first face to face experience your patient has of you is your reception. Take the time to look at your reception area through their eyes and ask what impression are you creating? There are some really basic things you can do to improve the look and feel of your reception.                   De-clutter: Remove old torn magazines, pamphlet “forests”, hand written sticky taped signs. Replace with fresh new magazines, a specified pamphlet zone and make sure signs are professionally produced and hung.

What impression do your staff create?

Do they need a name tag or a uniform refresh? Do they greet patients and smile? A smile is one of the most powerful tools in your practice sales force arsenal and can set a positive impression and experience before any clinical interaction. If your patient is treated well at your reception, it will help to ensure you experience a more relaxed consultation; that they will want to come back and will recommend your practice to their friends and family.

Tip 5: Conduct mystery shops

Mystery shops are one of the best ways to uncover the strengths and weaknesses of your practice. Ideally, they should be conducted in person, via phone and online every 6 months to benchmark results and improvements.
Mystery shops should look at uncovering:
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Christmas Medical

We all know how quickly the holidays will be upon us, so if you haven’t done so already - now is the time to think about how to say “thank you” “I/we appreciate you” and just generally keep in touch with your “business significant others.”

Relationship marketing is one of the cornerstones of marketing within the medical industry.

With such a busy group of professionals, it can be easy to overlook or miss the chance to take time out for some of the niceties – but it is one of the key ingredients of having a successful medical business.

He’s making a list……

When deciding on how to say thank you and who to say thank you to the best place to start is to be like Santa and make a list.

A ...

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CJU desktop view 600x400

At CJU, behind the scenes we are in the process of relaunching our website. Sometimes marketing people don’t make it a priority to update their own websites and marketing collateral because we are too focused on working on our clients, but it’s time to change that.

Our current site works just fine. It’s clean, user friendly and we can make updates fairly easy. To be honest, there is nothing wrong with the CJU website. But we understand that even though there is a lot that is right or ok with our existing site, an update is something that we have needed to do for a long time.

And it is something that we are always talking to our clients about – whether they need to update their site so they are using the latest technology; that the design and information supports what their business does/is now, and doesn’t reflect what their business used to be.

 So why should you think about updating your website?


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In this world of information overflow, especially when it comes to online, it might seem redundant to encourage doctors, specialists or practices to build their business using content marketing.

But to put it simply, you need people to know you, to like you and to trust you. And content marketing is a great way to move forward and achieve that.

What is content marketing?
Content marketing means creating, sharing and posting information for your current patients or to gain referrals to your practice.  The type of content that you share will relate to your practice or speciality. Put simply, you are educating people so they trust you enough to come and see you about something very important to them - their health.


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Whether we want to accept it or not, we now live in a world where nearly all information we seek is literally at the click of a button. 

The impact for medical specialists is that not only has Google changed the world we live in (and Google knows it), it has changed how people seek diagnoses of a medical symptom. 

It has now become commonplace that when people have a health concern they search online to get an array of different answers. And that’s the kicker - anyone who has had a ‘consultation’ with Doctor Google is familiar with the diverse and sometimes unsettling range of results that they receive.

Finding what they need

But being bombarded with varied information on these searches may be a thing of the past. 

In an attempt to come up with better search results to specific health questions, Google has decided to upgrade and improve its health results and has now joined forces with the Mayo Clinic. 

The upgrade by Google will provide better advice upfront, and even list possible treatment options. 

For example, a search for arthritis will show, beside the resulting links, a few basic facts about arthritis and include a definition. To ensure quality and accuracy, all of the gathered facts have been confirmed by medical doctors, which have then been checked for accuracy by Mayo Clinic clinicians.

“The goal of this new feature is to provide medical information in a digestible way and to get basic answers quickly. Using Mayo Clinic as a primary source, Google provides information about symptoms and treatments, whether or not it's critical or contagious, what ages it typically affects, and more,” a spokesman said.

Google is intended for informational purposes only

Should Doctor Google be considered competition - No.

Google is not going to replace the need for Doctors. Google does not give patient care. It does not think in terms of age, sex, or ethnicity. It does not know the patient history, if the person smokes cigarettes, drinks alcohol or has been in contact with someone who is contagious.

For medical professionals conducting a diagnosis and subsequent treatment, the improvement of Doctor Google is not something to be concerned about.

But it is a reason why your practice/business needs to have a technically sound website that looks professional, has sound quality “Google” ranking content about your practice and your services, and is updated regularly.

Why? So you are seen as the authority and not your competitors.

Want to have a chat?

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